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same audience in a new package. New package => new appeal => better
response rate => direct mail super star!
A new headline, fresh copy, a new ink color or a new envelope can change
the look on the outside even though the message inside is the same. Try
repackaging your message in a new format such as a big postcard,
self-mailer, newsletter or sales letter. A fax-back form, survey or reply card
may improve response rate.
Testing new ideas will help you to determine what works best.
Variety helps to keep your message fresh to the same audience. Different
formats may appeal to different segments of your audience and help achieve
a better response rate.