 |
| |
 |
| |
 |
| |
 |
| |
 |
| |
 |
| |
 |
interesting content. In larger organizations, you can ask for articles or do
interviews or features on people or groups. If that is not an option or you've
worn out your welcome, here are some other ideas.
Interview or write a story about one of your customers. A positive or flattering
feature probably won't hurt your relationship with the customer. Focus on
some way that your products or services helped them achieve success and you
have a winning formula.
Look for ideas from newsletters you receive and articles you read. You cannot
legally copy other people's work without their permission but you can freely
use ideas. A topic of interest in a magazine may give you an idea for a similar
article in your own words for your newsletter.
If a really interesting article catches your eye, you can ask the author if you can
use or quote the article. With proper credit given, the answer may be yes at
low cost or no cost. You won't know until you ask.